The basic concept of pitching your service or product is to understand why they were created. What exactly is the purpose of the product or service you are offering?
It is in our human nature that we focus more on problems than on their solutions. This is why it is critical that you clearly state the problem your product or service is built to target.
If you proceed with focusing on your prospects’ problems, you are more likely to connect with your prospects emotionally.
Remember, there is a thin line between stating a problem and sprinkling salt on the wounds. So, be very careful while creating a problem statement. If not, you are more likely to make prospects feel alienated, attacked, or even misunderstood.
So, in short, while creating a sales page, you need to make sure that you focus on a specific problem that your service or product is targeting to solve.
Now that you are done stating the problem, it is time you start explaining what its solution is. Remember to specify the solution that makes an impact on the reader’s mind.
Always make sure that you have to make readers believe in the solution you are offering before you start to sell it to them.