Best link building strategies that can boost your domain authority

Title: Strategies for Building Backlinks to Boost Domain Authority and Generate Leads

In the ever-evolving landscape of online marketing, building backlinks remains a crucial aspect of improving both Domain Authority (DA) and lead generation.

Backlinks serve as a vote of confidence from other websites, signaling to search engines that your content is valuable. Higher DA not only enhances your website’s search engine visibility but also establishes credibility, while effective lead generation strategies ensure a steady influx of potential customers.

In this post, we’ll explore actionable strategies to build quality backlinks for the dual purpose of boosting DA and generating leads.

Link Building Strategies That Work (Building Backlinks to Improve DA)

Create High-Quality, Shareable Content
The foundation of any successful backlink strategy is high-quality content. Craft engaging, informative, and shareable content that naturally attracts links from other websites.

Invest in creating resources, blog posts, infographics, or videos that provide value to your target audience, making them more likely to link back to your site.

Guest Posting
Leverage guest posting opportunities on reputable websites within your industry. Contribute valuable content to establish yourself as an authority in your niche.

Include a well-crafted bio with a link back to your website. This not only helps in building backlinks but also exposes your brand to a wider audience, potentially leading to lead generation.

Broken Link Building:
Identify broken links on authoritative websites within your niche and offer your content as a replacement. Reach out to the website owner or content manager, notifying them of the broken link and suggesting your resource as a suitable replacement.

This strategy not only helps you gain backlinks but also presents an opportunity for relationship building.

Build Relationships with Influencers and Industry Leaders:
Engage with influencers and leaders in your industry through social media, industry events, or by commenting on their content.

Building genuine relationships can lead to opportunities for collaboration and backlinks. Influencers often share valuable content with their followers, providing exposure and potential lead generation.

Utilize Social Media:
Share your content on social media platforms to increase its visibility. While social media links may not directly impact DA, they contribute to content dissemination and may attract organic backlinks. Additionally, social media is a powerful channel for lead generation through engagement and sharing.

Participate in Online Communities and Forums:
Join relevant online communities and forums where your target audience is active. Contribute to discussions, answer questions, and share your expertise.

Include a link to your website in your forum signature or user profile. This not only establishes your authority but also brings potential leads.

Create Linkable Assets:
Develop linkable assets such as research studies, whitepapers, or unique tools that others in your industry would find valuable. These assets are more likely to attract natural backlinks, contributing to improved DA and serving as lead magnets.


A well-rounded approach to building backlinks can significantly impact both Domain Authority and lead generation. By consistently producing high-quality content, engaging with your industry community, and strategically leveraging various link-building techniques, you can enhance your website’s credibility, visibility, and, ultimately, its ability to generate valuable leads.

Keep in mind that building backlinks is an ongoing process that requires patience and persistence for sustainable results.

Need help building backlinks?

If yes, all you have to do is book a call.

How to setup google analytics

How to Set Up Google Analytics? A Complete Guide With All The Steps!

Setting up Google Analytics does not require extensive backend knowledge, which is suitable for all business owners. In fact, it takes only 5 steps to set up Google analytics.

Below, I am going to share with you these 3 simple steps to set up Google Analytics for your business.

Step 1 – Set up Google Analytics

Visit Google Analytics and sign up for the GA. Once you click on the Signup button, you will be taken to the “New Account” page.

Here, fill all the fields along with your website’s name and URL. The most tricky part here is to select your business category. You will have to pick from the preset categories. So, be sure to pick the most relevant one.

After you are done with this, accept the terms and conditions option below and hit next.

Step 2 – Getting the tracking code

On hitting next, you will be redirected to the tracking code page.

source – Google

Copy the tracking code. This is the tag that you need to add to your website to allow Google Analytics to start tracking your website. A tracking ID is something like UA-000000-1. In this 000000 refers to your account number and (1) is the number of properties associated with the account.

Step 3 – Inserting Code On the Website

Once you have the copy of the code, visit your website’s header file and paste the code after thetag. Once you are done pasting the code on your website, you will have to come back to Google Analytics and hit verify button.

Walla! You are done.

I hope this piece of article is helpful.


Need help setting up Google Analytics?

FAQs about SEO you must check out!

FAQs About SEO | You Will Get Your Answer Here!

Here, I have accumulated answers to some frequently asked questions about SEO (Search engine optimization). I have been in this industry for the past 7 years, and over the years I have found people asking me these questions when I explain to them about SEO services. So, finally, I found time to list all these questions in one place for you to find answers. 

Frequently Asked Questions About SEO

Question 1. Why SEO is important? 

This is the first question that I have been continuously asked. Not every client is unaware of what SEO is, but most people often have this term confused with Digital Marketing. Coming straight to the point – SEO (Search engine optimization) is a part of digital marketing that is directly related to search engines. This is the process that involves the improvement of the website’s traffic quality by ranking your website on top in the SERPs. This is the traffic that is generated organically. 

SERPs stands for search engine result pages. These are the results that are accumulated and displayed by search engines like Google. 

Question 2. How much does SEO Cost? 

Trust me, this is a very popular question that I have come across over the years as a freelance digital marketer. SEO cost often varies depending on the scale you want to raise your business. To explain it honestly, I would say that there are SEO companies out in the market who will charge you pennies for their services. The catch, however, is that they tend to include only black hat tactics, which will deliver results only for a short span and will harm your website more than benefit it in a long run. A good Search engine optimization professional like me would offer you a long-term result by providing white-hat SEO services that will cost you between $500 to $5000 depending on the type and scope of business. 

Question 3. How long it takes to get results? 

The estimated time of getting any visible results is approximately 3 months. Although, there is no particular time frame set to get the results because it completely depends on the keywords you are targeting. If you are targeting a set of keywords that have high competition, it would take much more time than others. 

Whenever a client visits me with any SEO requirement, I first analyse their business, get a glance at the keywords they are willing to rank for, and then give them a tentative time frame for getting visible results. 

Question 4. How many keywords should I target per page?

As per the research I did and the experience I hold, I believe that targeting 3-4 keywords per page is a great way to move ahead. Remember, it is wise to target high-volume, low-competition keywords to get better results. But, this does not mean that you don’t have to work on high-volume and high competition keywords. Be smart about it and create a balanced set of keywords to target per page. 

Question 5. Can SEO keywords be phrases? 

Yes, definitely. One must always target long-tail keywords which can also be termed as phrases. Targeting long-tail keywords usually increase the chances of diverting good organic traffic on a website. 

These are a few SEO FAQs that I thought it important to share with you. I will keep adding questions to this list. Stay tuned for more…

Tips to writing a great sales copy!

The Key To Writing A Succesful SEO Optimized Article | Become A Pro Seo Content Writer! 

If you have landed here, you certainly were looking for some SEO content writing tips and if you have landed on this page by searching one of these terms (keywords) – Seo article writing, Seo content, Seo content writing, Seo copywriting, Seo articles, or Freelance content writer then this piece is definitely a good example of an SEO optimized content. Before moving on, I am assuming that you are aware of the following terms – 

  • SEO – Search engine optimization
  • Keywords 
  • LSI Keywords 
  • Search Engine 
  • SERP

If not, you can check out the following piece in which I have elaborated on every term that is associated with content writing. 

Moving on, let’s talk about something you are actually here for – SEO article writing tips. SEO is something that every business owner who has a website, webpage, or anything online does to help their website rank on the top of a search engine. 

In my career of 6 years in the content industry as a freelance content writer, there are a few things that I have picked on over the years about SEO content writing. All of those tips, I am discussing here. 

First, let’s discuss a few benefits of SEO copywriting because, in my opinion,  nothing is worth learning if you have no idea of what it does.

Benefit Of SEO Content Writing (Copywriting For Search Engine) 

SEO copywriting is composed of 2 things – SEO + Copywriting and both of these components hold equal weightage. If companies have a great in-house SEO team and lack in their content front, it won’t be able to deliver the desired result and it goes vice-versa. 

When done correctly, here is what well-written, structured, SEO-optimized content does for you – It will help you rank better in search engine results for a particular keyword or set of keywords. Along with the obvious benefit, a good SEO article can also help you boost your sale, awareness, or increase website traffic. So, clearly, it is not bad if you have more and more content on different keywords ranking on the top of SERP (Search engine result pages). 

Now, the question is how to write good SEO articles? Following are some of the tips that you must follow if you are an SEO copywriter or even if you are looking forward to becoming a freelance content writer

Tips For SEO Copywriting | Become A Pro SEO Copywriter 

Research well to find the most suitable content 

When it comes to writing content, one thing that is obvious and must is to find all the necessary information on the topic you are writing. It is crucial that you research well before writing to enhance the quality of the SEO copy that you are preparing. 

How to find the relevant content? 

First, you have to understand the topic you are writing on and search for the keywords reflecting the idea of the piece you are writing. Once, you have the set of keywords, Google them one by one and go through the first few results, and note the key points from those pieces. Once, you accumulate the data, all you have to do is present it all together in one piece. This technique is called the Skyscraper technique. This way you can create effective SEO articles.

Use keywords naturally

Now coming to the major part of the SEO content writing – The Keywords. In my experience, if you are a freelance content writer like me, the set of keywords will be provided to you by the client, and if you are running a digital marketing company, your SEO team will be responsible to provide keywords to you. Once, you have the set of the keywords, all you have to do is follow the technique mentioned above in the 1st point. In case, you have drafted the copy of content already, go back, read, analyze, and edit it to add the provided keywords and if you are smart and were waiting for the keywords, you can draft the content from the scratch on the basis of keywords and distribute them wisely and naturally throughout the piece of content you are writing.

Choose keywords on the basis of the target audience

There is another scenario that I being a freelancer have come across. Well, this might be because I am an SEO freelancer as well. This is the scenario in which you will be hired to not just for your writing skills but for keyword research as well. In this case, you might need Google Keyword Planner to find the keywords. Before you start just typing the phrases, make sure you also refer to the related searches at the end of the SERPs. I personally love this technique. This technique has really helped me rank the articles I write. You must prepare a set of at least 3 Keywords if you are writing a 1000 word article and optimize it for them. 

Want to know more about it? Let’s talk. 

Structure of the content with headers 

Headers are important as the Google crawler tends to crawl the meta tags, title, and description first and then the heading tags, then bullets, and finally the body. Remember this. In fact, Cram this. This Mantra will help you structure the article in the best way possible. For example, in this piece, the above heading is put under the H3 tag. 

Add value by inserting links  (linking triggers) 

Nobody, remember NOBODY likes to read a boring copy of content online when there are so many interesting pieces available online. To make it interesting, adding links either internal or external can help you improve the performance of the article in terms of traffic. So when it comes to writing SEO content, I always prefer inserting both internal and external links. Where internal link helps to increase the engagement and decrease the bounce rate, there, external links help to make the piece more authentic. While linking to other websites, make sure you select only authority websites. 

Search Intent (The Three C’s) 

While working on search intent you must know about the three C’s formula of search intent – content type, content format, and content angle. First is a content type, meaning you must know what type of content are you preparing – whether it is a promotional piece, PR, case study, web content, blog post, or ORM article. Second – content format. With content format, I mean you must analyze and find out what type of content is ranking. Whether it is a listicle, opinion article, or news piece, you need to work on the format accordingly. Third – content angle. Find out who is your target audience who will search for this content and who will probably benefit from it. According to that find an angle to work on. 

Some More Tips About Seo Copywriting That I Follow To Rank Content

Besides the points that I have mentioned above, there are a few things that you should know about – 

  1. Choose the catchy Title which has the potential of attracting the target audience. 
  2. Write an effective Meta description & Meta Title 
  3. Add media to the content – make it more engaging 
  4. Add CTAs (Call-to-actions)

Final Words 

In the end, I hope that you are prepared to write an effective SEO article. As a freelance content writer, I have learned all these things over time that would help you write a perfect SEO-optimized content piece. So, regardless of whether you are starting your career in SEO content writing or you have to optimize the existing content, these tips will help you a lot. And if you need professional help you with it. All you have to do is contact me, and I can help you with it.

How Can Salons Benefit From Digital Marketing

How Can A Hair Salon Benefit From Online Marketing?

When you own a hair salon, it comes with multiple responsibilities. While you are focused on managing your staff, inventory, and everything else, most salon owners forget to focus on their online presence. I have seen several good salons around me that lack a proper online marketing structure and are losing potential business because of this.

We live in the digital age where everything is being promoted online, so why is your business still not up there?

It is no rocket science to understand that today, having only a physical presence is not enough to compete in a hair salon or for that matter any industry. With more and more people relying on the internet to find a perfect hair salon near them. This makes it important for you to dominate the online market as much as you dominate the physical one.

Here, today, I am going to share with you a few reasons why every hair salon owner must focus on getting hair salon local SEO services.

Why should hair salon owners focus on getting local SEO services?

Considering the online competition, there is no surprise that it is going to be challenging for newbie online hair salons to dominate online salon marketing. Even hair salons who are already investing in SEO services in the USA or anywhere across the globe might face difficulty in getting desired results. Today when everyone is searching for salons online and calling the ones that appear on the top of SERPs, there is nothing better for a hair salon to rank on the top of search engine result pages. So, if this is not enough to convince you as a hair salon owner to invest in salon local SEO services, then keep reading… I have more reasons coming…

Benefits of Local SEO For Hair Salons

  • Getting more web traffic
  • Get More customers
  • Less Advertising Costs
  • Long Lasting Results
  • Building Credibility

i) Getting more web traffic

Catching more eyeballs is one of the benefits of local SEO for hair salon

The very first benefit of getting local SEO services for your Hair Salon is – increased web traffic. By ranking better on search engines, you can divert most of the web traffic looking for a hair salon where you are located, to your website. Sounds amazing, right? So, there is no question that you should get the local SEO services for your hair salon.

In short, when your hair salon is ranking on the top of the search result pages you present yourself as an expert in your region, anchoring more and more traffic to your website, driving more sales.

ii) Get More customers

Driving more customers into your door is another great advantage of investing in local SEO for your hair salon

Clearly, as discussed above getting local SEO services for your hair salon can drive more traffic that leads to more and more customers in your door. Considering this is the ultimate goal of the whole SEO thing, it is a good enough reason for you to call an SEO expert.

iii) Less Advertising Costs

Spending more on local SEO for hair salons will help curb advertising costs of all kinds.

Since local SEO services deliver results organically, there is no need for one to spend money on advertising once ranked. In short, with the right hair salon, local SEO delivering results, you can curb the cost you are putting into banners, pamphlets, tv advertising, and even Google advertising.

iv) Long Lasting Results

Local SEO can help you rank on the top and stay there, delivering long-lasting results.

Another advantage of local SEO for your hair salon is that it is a great investment that delivers long-lasting rankings. If carried out properly, local SEO can keep your hair salon ranking on the top of the search engine results for the set of desired keywords.

v) Building Credibility

Building online credibility for your hair salon is another one of the advantages of getting Local SEO for a hair salon.

With local SEO you can improve your hair salon credibility online significantly. Around 87% of online users looking for a hair salon, do check the online reviews before choosing the hair salon to visit. If you offer quality services, your customers will happily leave you reviews. But again, this will be impossible if you don’t have an optimised local SEO. So, with local SEO you can actually bring more and more customers to leave reviews, increasing the credibility of your hair salon.

These are a few reasons why you should go with hair salon local SEO services. So, if you own a hair salon and are considering investing in local SEO, you are moving in the right direction. I have been in this industry for more than a decade now and over the years, have learned and expertise in the art of local SEO for all the local businesses. With my expertise and my experience, you can get effective results and great ROI for your hair salon. All you have to do is take a step forth and contact us. I will take care of the rest.