How To Optimize The Content To Rank In Featured Snippets?
The first place in Google’s organic search results is a battle uphill. But that doesn’t mean you can’t win just because it’s hard.
You should surpass it even though you’re not at the top. How does it work? Is that even possible? Yes, you can – by requesting a featured snippet.
In this blog post, you will talk about what snippets featured, how to optimize, and what are their benefits to SEO. Let’s continue.
What Are Featured Snippets?
A snippet is presented like a block containing the exact reaction to your question. It is positioned directly above the first organic search results and is often referred to as “Location 0.”
Let’s say we’re searching Google for “why the grass is green.”
Google uses a picture in a fragment much of the time. The source of the image may differ from the answer source.
Featured snippets make it easier to scan people online as they can see a comment at a glance. Google programmatically selects and snips the best answer from a third-party website.
Imagine the exhibition and instructions that Google needs to display your material as the featured snippet.
Types of Featured Snippets
Three raising forms of snippets exist:
- Paragraph– This paragraph-type snippet provides answers to issues such as, who, why, when, and what. The above screenshot shows a fragment found in an article. The most popular type is paragraph snippets.
- List– Responses in various lists or bulleted lists come under this sort of snippet. Snippets are mainly for posts on instructions and recipes step by step.
- Table- You will often see table snippets on posts containing diagrams for comparisons—Google value structured pricing, rate, years, and other numerical information content.
Benefits Of Featured Snippets
Featured samples have been around since 2014, but advertisers do not seem to benefit from them. The fact that Google aims at providing the best search results by displaying people is sufficient reason to rank 0.
But to learn precisely what the advantages of the featured excerpts are here:
Higher Organic Traffic
If your web page or blog post is organically placed in position 7 or 8, you will not get as much traffic as the other sites that are further up the SERP positioning. The number one position is 33% of the search traffic so that you get right above the organic posts at the very top.
More Clicks On Featured Snippets
The function means that you have higher organic traffic and a more significant advantage over other companies since the result is better. The fragment is more visible and, because it gives a direct response, people are more tempted than to navigate through other search results through click on it.
Getting Featured Gives To Visibility
Google has provided the best guidance on the matter by seeing these sandwich tips in a tool package. This encourages people to read and click. It also helps people to return directly to foodnetwork.com if they want further advice.
If you use an inbound marketing approach, then it is nice to market your blog posts and websites. It shows that you are a topic authority, and more likely, people come directly to your site. This can help guide you on your journey more quickly.
How To Get Into The Featured Snippets?
There is a good deal of advice to get your content in featured snippets. The problem is when preparing your content for the featured slots; many factors need to be taken into consideration.
Here Are However Some Of The Main Factors To Consider:
Try To Write Original Content
I know it’s easier to say than to do. There are so many materials on the Internet, but anything fresh and unique can be said to have so many advantages.
Whether the information you have is up to date and original, the search engines will see your latest blog entry as fresh and more critical.
How many blogs did you read where the question wasn’t directly answered? These blogs are not helpful and are not included.
You must answer the question while writing a blog based on questions. You should give a clear answer at the top of the content so that search engine spiders can see it and take it for the featured snippet when they crawl into your post.
Many SEOs remain away from Schema Markup because it means you’ve got to work with HTML and coding, and it sounds like a nightmare for a few people.
However, using Schema Markup in your content will help you understand your website effectively. You have a better chance of being featured if you learn the material from Google.
Don’t worry if you don’t know too much about schema. We have a handy post on how we can implement the Schema Markup in your material, so it advises on how to do the basics, even if you are not a code wizard.
I’ve heard Google’s tales creating featured snippets after somebody created the perfect feature content, but I never saw this happen to myself. That is why I would recommend that I target keywords that already include featured snippets.
This approach not only indicates that there is a featured snippet opportunity for this keyword but also makes it easier for a featured snippet to optimize when you see exactly what kind of content Google is looking for.
Don’t Target On Vague Snippets
The acquisition of an existing snippet is great — unless it sends traffic to your website. The featured snippet doesn’t. The result — mostly — of instant replies SERP features such as featured snippets and reply boots is more than half of all search queries with null-click.
A report by Ahrefs in 2017 showed that snippets gain 8.6% of clicks on average. However, such numbers are only kept if people choose to click on the search results. If your featured snippet meets the question, people cannot click at all.
Let’s say you target the “average Twitter click-through rate” keyword, for instance.
This snippet might have all the information I need if I was looking for that keyword. I might not be interested in clicking on the result to learn how to improve my click rate, because I may have found fast metrics to test my own Twitter click-through rates.
Then if you aim at featured snippets, think about whether it will drive clicks to your site if you get a featured snippet. This is a process that puts you in the search engine shoes and thinks what you might like if you searched for that question.
Optimize Your Content
A further data point from the Ahrefs 2017 study is that it is impossible to obtain a featured snippet if your featured snippet keyword is already on page one of the search results. 30,9% of the featured snippets are taken from a search result of number one and 90,1% from the top five.
The good news, while you rank organically in position 5, you can outdo the number one organic post with a featured snippet. The wrong news is that you do not get a featured snippet if you don’t place it on the first page — and most possibly on the top half of page-one performance.
Then the next step is to make your page rank on page one after you have found your featured snippet possibilities. If you’re trying to get an old blog post with a featured snippet, update that post to make it fresher, more comprehensive, and more relevant. If a new post features a snippet, build a link to boost the ranking of your post.
Structure Your Post
Write your post for people; size it for search engines.
Google needs to understand your content to draw the content it needs to display a featured snippet. Since it is a robot and not a human being, the way the content is built, it understands many things.
One great mistake I see many writers make is the use of styles instead of structures of heading tags. The H2 tag does not make the heading as wide as they wish, so instead, they use H1 tags for all headings. And, they have an H1 tag added to their posts’ names, and only use H3s in all – not H2 insight.
For human readers, this approach does not decrease the experience. I know that only if I look at the source code of the message, deceptive headers are used. But Googlebot doesn’t make sense because it just looks at your code. And if you are misusing your headings, it is difficult to find out what data pieces it needs to use in a snippet.
I have acquired customer insights by merely modifying the heading tags used to simplify Googlebot ‘s understanding of the layout.
H1 tags are typically added to the main title of your blog post only — and are generally applied automatically by your CMS. H2s will then be used for the critical subheadings inside the document. All headings below H2 should be H3s, and all subheadings below H3s should be H4s.
This was a quick guide to help you with optimizing featured snippets.