Today, I am going to share with you a list of my personal favourite resources that are most beneficial for startups. Every entrepreneur must check out this list as I am sure that you will find what you are looking for here.
Best finance tools
Check out the best tools designed for financial management. Each one of these tools is designed to offer support to manage finances.
1. Crescent for business
It is a free cash management tool that help startups, freelancers, and small businesses.
Check out the best marketing tools. Each one of these tools is designed to help small businesses, freelancers, and SMBs with their designing requirements.
1. Logo Design
Logo design is an online logo maker tool that is designed to help startups, SMBs, and freelancers. There are many different logo templates available to use for free.
Unsplash is one of the startup tools that offer high-resolution stock images. It is considered the world’s most generous community of photographers contribute actively to this platform.
Canva is one of the most popular designing tools that comes with hundreds and hundreds of templates of all kinds of stuff – social media posts, newsletters, banners, ads, and more…
Visme is a powerful design tool for startups that lets you showcase amazing visual stories in presentations, infographics, and other forms of visual content.
These are some of the best startup tools and software that are designed to help startups, SMBs, and freelancers handle different aspects of the business. Here, I have managed to compile the list of tools that every entrepreneur must check out.
With the growing adaption of technology in almost every industry, you must be curious to discover what’s next in our ever-growing education field. The good thing about EdTech or any technology, for that matter, is that there is always a scope for “something new”. Today, we will take you through the list of emerging technologies in education that you can expect to be driving the industry forward. Every education business that wishes to grow must understand the basic necessity of “moving forward with the trend or becoming a trendsetter”. By upgrading your ed-tech business with all these new technologies, you can simply be revolutionizing not just your business but the whole industry.
The highlight of this is that many companies offer services in all the following technologies – building, integrating, and upgrading them. If you wish to upgrade your education business, it is best to contact an expert technology consultant to understand how things work.
Below, I have the list of technologies that you must consider taking advantage of –
1. Augmented Reality
Whenever there is a talk about EdTech, Augmented reality always interests people. As mentioned by Maryville, “Augmented reality superimposes sounds, videos, and graphics onto an existing environment. It uses four main components to superimpose images on current environments: cameras and sensors, processing, projection, and reflection”. With the help of AR technology, you can improve your EdTech business significantly by using visual content that captures the attention of your audience. A few efficient AR apps for EdTech are – Anatomy 4D, Elements 4D, Aug, etc.
2. Educational Robots
Counted as one of the biggest trends in EdTech, educational robots have recently presented themselves with a new perspective, especially for businesses focusing on remote learning. These conversational robots enable children to learn through interactions. Through this, you can seriously enhance your business by offering this appealing AI-powered educational robot. The question, however, is how do you create one? This is where I jump in. From finding the right team to help you bring your dream to reality,
3. Gamification of things
In recent times where kids are hooked to laptops, pcs, and mobiles, empowering these devices to teach is something that will make a great difference. Thanks to the advancements in VR technology, you can now gamify the learning experience. As the demand rises for high-quality education, the adoption of gamified education strategies is rising with time. In case you are looking for VR experts, I can help you find the right solutions. All you have to do is contact me.
Bottom Line
These are just a few technologies that have been surfacing on top of the education industry. Although there is nothing that you haven’t heard of before, the advancements in each one of these folds of EdTech can do wonders for your business growth. Understanding whom to hire and who to call when it comes to technology development is the basic challenge that one faces. Focused on finding the solution, I have gathered a lot of exposure in the industry to find you the right people for anything and everything you need.
Are you struggling to create a good sales page for your upcoming launch? Don’t know where to start your Sales copy? Do not sweat.
Below, I am going to share with you all the secret ingredients to creating a strong sales copy for your business online.
Before, we start, let’s welcome everyone who is new to my blog.
Here, on Growth Hack Expert Blog, I share digital marketing, copywriting, and solopreneur tips to help people with similar interests. After being in this industry for a decade, I have a lot to share and this is where you will find everything I have learned over the years.
For example, here, I am going to explain the complete process of creating a strong sales page for your business. This short tutorial is best for every service-based business that is thinking of creating a good sales page on their website. This also works well with any product-based business too.
The list of ingredients that will help you master your sales page
1. Headline
The headline is equivalent to the shortest sales pitch. If you manage to crack that right, half of your job is already done.
This might sound a bit of an exaggeration to you but, it is a fact. The job of a headline is to fetch the attention of the people scrolling through millions of similar pages and articles.
The purpose of the headline is to hook your prospects, introduce your product or service, show its benefits, and create interest for the readers to move forward.
The question is – how to fit all of this in a short headline?
This is where the experience and talent of a #copywriter jump in. Make sure that you write a headline that you think will speak directly to the audience and will make them want to read the copy.
Indoctrination is something that comes right after your headline and before you start to pitch your sale. In short, it is a build-up that you get to create before you start selling your service or product.
This is the part of the article where you actually start to communicate with your reader. You need to make a good impression here to ensure that they are hooked on the idea.
Although it is a small paragraph, it takes a lot to weave this part of the article. But I assure you, it is worth spending time creating this part.
This is the part where you tell your reader about who you are and why what you say matters to them. Here, you should add a touch of empathy to motivate them to stay on your piece.
The catch here is to speak to your prospects’ immediate fears, needs, and interests. This is what will keep them hooked.
Looking for a content writer who can create SEO optimised content?
The basic concept of pitching your service or product is to understand why they were created. What exactly is the purpose of the product or service you are offering?
It is in our human nature that we focus more on problems than on their solutions. This is why it is critical that you clearly state the problem your product or service is built to target.
If you proceed with focusing on your prospects’ problems, you are more likely to connect with your prospects emotionally.
Remember, there is a thin line between stating a problem and sprinkling salt on the wounds. So, be very careful while creating a problem statement. If not, you are more likely to make prospects feel alienated, attacked, or even misunderstood.
So, in short, while creating a sales page, you need to make sure that you focus on a specific problem that your service or product is targeting to solve.
Now that you are done stating the problem, it is time you start explaining what its solution is. Remember to specify the solution that makes an impact on the reader’s mind.
Always make sure that you have to make readers believe in the solution you are offering before you start to sell it to them.
4. The offer
This is the part of the sales page where you introduce your solution – service or product. Always pitch your solution in a way that is the easiest, simplest, and fastest solution to the problem you defined above.
It is time to focus on the USP of your product or service. To crack this section, here are a few tips. Always breakdown this section into the following subsections –
🟣 What it is
🟣 How it works
🟣 Where to get it
🟣 How much will it cost
🟣 What to expect out of it
Breaking down what you offer into these sections will help you engage the interest of the prospects while making the offer irresistible to them by offering a greater gap between the value and the price.
5. Benefits
Now that we have covered what you have to offer, let’s get to the part – why? It is time you start to talk about why your prospect should buy the service or products you have to offer.
So, answer the question – What’s in there for them?
This section of the sales page will contain deeper information on the things your product or service does on top of the big promise that you already shared. Unlike the section before, you can go all crazy about the relatable and specific benefits of your products and services.
What I have noticed over the years is that most people confuse features with benefits. For example for a toy – “batteries included” is a feature whereas “make your child’s day with this precious gift” is the benefit.
So, be very clear.
Looking for a content writer who can create SEO optimised content?
Building social authority for the service or the product you have to offer is another very critical part of a sales page. Adding testimonials, reviews, press coverage, credentials, experienced and more is what can help build authority significantly.
Now, I personally believe that it is not essential to have all these things in one section. In fact, it is important to spread it all across the sales page.
7. Scarcity
Another highlight of a sales page is to build a feeling of scarcity for your product or service. It is human nature that this scarcity adds to the appeal.
The common types of scarcity you can play around with are –
🟣 Limited Discount
🟣 Limited Stock
🟣 Limited Time Bonuses
🟣 Limited Offer
You can play around with this feature during special events like – birthdays, anniversaries, occasions, and more.
7. Call-to-action
Another very important part of a sales page, without which it is incomplete is – “Call-to-Action”. Remember it should be very clear, straight forward and even placed where it can fetch eyes.
Some effective calls to action is –
🟣 Order now
🟣 Get instant access
🟣 Enrol now
Now, do not just place it in one section but spread it all across the copy.
These are some really effective tips for you to create a strong sales page. Once you are done creating the copy, make sure you give it a good read and ensure that everything you have added is accurate. Also, make sure that it is clear, precise, and still catchy.
Setting up Google Analytics does not require extensive backend knowledge, which is suitable for all business owners. In fact, it takes only 5 steps to set up Google analytics.
Below, I am going to share with you these 3 simple steps to set up Google Analytics for your business.
Step 1 – Set up Google Analytics
Visit Google Analytics and sign up for the GA. Once you click on the Signup button, you will be taken to the “New Account” page.
Here, fill all the fields along with your website’s name and URL. The most tricky part here is to select your business category. You will have to pick from the preset categories. So, be sure to pick the most relevant one.
After you are done with this, accept the terms and conditions option below and hit next.
Step 2 – Getting the tracking code
On hitting next, you will be redirected to the tracking code page.
source – Google
Copy the tracking code. This is the tag that you need to add to your website to allow Google Analytics to start tracking your website. A tracking ID is something like UA-000000-1. In this 000000 refers to your account number and (1) is the number of properties associated with the account.
Step 3 – Inserting Code On the Website
Once you have the copy of the code, visit your website’s header file and paste the code after thetag. Once you are done pasting the code on your website, you will have to come back to Google Analytics and hit verify button.
If you are someone who is struggling with making the decision whether to go with custom website development or template based, this piece will help you. Here, we are going to discuss with you everything about custom and template-based website development to help you understand which one is a good choice for your business.
One thing that you need to remember is that this decision of choosing between custom and template-based websites can make a huge difference in your future online performance. In this piece, we are going to take you through all the different aspects – budget, project timeline, level of branding, uniqueness, and user experience.
Let’s begin…
Custom Built Website
A custom website is a process where the entire website is developed from the very scratch as per your expectations and specifications. This allows you to bring your conceptual idea to life. Everything is customised in the process, from navigation and architecture to graphics and every element, depending on personal choices.
Let’s get to the list of advantages of a custom-built website –
1. Customizable
With the growing online competition and rising demand for businesses, having a custom website for your business can prove helpful. Where the customization allows you to have more control over design, content, and functionality. Especially the businesses that can’t find everything they need in the templates must opt for custom website development.
2. Unique in itself
With custom websites, you get a chance to achieve a high level of uniqueness since you will be designing the website from the very scratch. Having a unique website design will attract more and more people and will engage them.
3. Improved user experience
Another benefit of choosing a custom website design is that it enables users to have an interactive experience on the website. With the growing number of websites online, it has become very important to be unique and discrete from all other competitors to catch the attention of users.
4. Effective marketing tool
If one thinks about a long-term marketing strategy, creating a custom website is great. It is best if you create a custom website design that reflects your marketing strategy and resonates with it.
5. Responsive design
As the competition is rising, the demand for modern custom websites is on the rise. Since most people are using their mobile devices to surf the internet, it has become a necessity to develop a website that is responsive.
6. Improved performance
Another benefit of custom website design is that it enhances the performance of the website since you get to code it which makes it leaner and lighter.
List of Disadvantages of the custom-built website
1. Expensive & Time Consuming
Compared to template-based websites, custom website development is very expensive and time-consuming. Since you have to design every graphic, code every functionality, and design all the elements from scratch, it takes more time and costs you much more.
2. Cannot be easily managed
For custom-built websites, you always need to have a development team handy. Since it is custom coded, you cannot simply play around as you can in template-based design.
Coming to the template-based website development…
As the name suggests, a template-based website is a website that is made using pre-designed templates, usually available online for a few bucks. Several platforms have come into existence allowing users to create template-based websites like – Wix, WordPress, Weebly, and more.
List of advantages of template-based website
1. Cost-effective & Less Time Consuming
The very first benefit of the template-based website is that it is quite cost-effective. This is a perfect choice for small businesses and startups. Since templates are pre-built
2. Easy to manage
Since it is very simple to manage these template-based websites, it is quite easy to manage. Platforms like Wix, Weebly, and more can be easily managed.
Disadvantages of template-based website
1. Limited option of customization
With template-based website development, you only get limited options of customization which restricts you to bring more personal touch to the website.
2. Slow speed
Since you are not the one writing the code, you will not be able to experience the fast speed that you can with custom website design.
3. Limited functionality
Theme-based websites also have very limited functionality. This means, that if you need any custom functionality to work on your website, it becomes very difficult with template-based development.
Which customized and template-based website should you choose?
Depending on each one of the points mentioned above, you should make a decision. We, however, recommend custom website development for better speed, performance, and design. This, again, is best for businesses that have a clear and very discrete vision and have a good budget to spend on development. Startups and small businesses who have less budget to spend on website development must go with template-based website design. So, we hope you know what type of website development works best for you. If you need professional help, all you have to do is contact us.
Here, I have accumulated answers to some frequently asked questions about SEO (Search engine optimization). I have been in this industry for the past 7 years, and over the years I have found people asking me these questions when I explain to them about SEO services. So, finally, I found time to list all these questions in one place for you to find answers.
Frequently Asked Questions About SEO
Question 1. Why SEO is important?
This is the first question that I have been continuously asked. Not every client is unaware of what SEO is, but most people often have this term confused with Digital Marketing. Coming straight to the point – SEO (Search engine optimization) is a part of digital marketing that is directly related to search engines. This is the process that involves the improvement of the website’s traffic quality by ranking your website on top in the SERPs. This is the traffic that is generated organically.
SERPs stands for search engine result pages. These are the results that are accumulated and displayed by search engines like Google.
Question 2. How much does SEO Cost?
Trust me, this is a very popular question that I have come across over the years as a freelance digital marketer. SEO cost often varies depending on the scale you want to raise your business. To explain it honestly, I would say that there are SEO companies out in the market who will charge you pennies for their services. The catch, however, is that they tend to include only black hat tactics, which will deliver results only for a short span and will harm your website more than benefit it in a long run. A good Search engine optimization professional like me would offer you a long-term result by providing white-hat SEO services that will cost you between $500 to $5000 depending on the type and scope of business.
Question 3. How long it takes to get results?
The estimated time of getting any visible results is approximately 3 months. Although, there is no particular time frame set to get the results because it completely depends on the keywords you are targeting. If you are targeting a set of keywords that have high competition, it would take much more time than others.
Whenever a client visits me with any SEO requirement, I first analyse their business, get a glance at the keywords they are willing to rank for, and then give them a tentative time frame for getting visible results.
Question 4. How many keywords should I target per page?
As per the research I did and the experience I hold, I believe that targeting 3-4 keywords per page is a great way to move ahead. Remember, it is wise to target high-volume, low-competition keywords to get better results. But, this does not mean that you don’t have to work on high-volume and high competition keywords. Be smart about it and create a balanced set of keywords to target per page.
Question 5. Can SEO keywords be phrases?
Yes, definitely. One must always target long-tail keywords which can also be termed as phrases. Targeting long-tail keywords usually increase the chances of diverting good organic traffic on a website.
These are a few SEO FAQs that I thought it important to share with you. I will keep adding questions to this list. Stay tuned for more…
If you have landed here, you certainly were looking for some SEO content writing tips and if you have landed on this page by searching one of these terms (keywords) – Seo article writing, Seo content, Seo content writing, Seo copywriting, Seo articles, or Freelance content writer then this piece is definitely a good example of an SEO optimized content. Before moving on, I am assuming that you are aware of the following terms –
SEO – Search engine optimization
Keywords
LSI Keywords
Search Engine
SERP
If not, you can check out the following piece in which I have elaborated on every term that is associated with content writing.
Moving on, let’s talk about something you are actually here for – SEO article writing tips. SEO is something that every business owner who has a website, webpage, or anything online does to help their website rank on the top of a search engine.
In my career of 6 years in the content industry as a freelance content writer, there are a few things that I have picked on over the years about SEO content writing. All of those tips, I am discussing here.
First, let’s discuss a few benefits of SEO copywriting because, in my opinion, nothing is worth learning if you have no idea of what it does.
Benefit Of SEO Content Writing (Copywriting For Search Engine)
SEO copywriting is composed of 2 things – SEO + Copywriting and both of these components hold equal weightage. If companies have a great in-house SEO team and lack in their content front, it won’t be able to deliver the desired result and it goes vice-versa.
When done correctly, here is what well-written, structured, SEO-optimized content does for you – It will help you rank better in search engine results for a particular keyword or set of keywords. Along with the obvious benefit, a good SEO article can also help you boost your sale, awareness, or increase website traffic. So, clearly, it is not bad if you have more and more content on different keywords ranking on the top of SERP (Search engine result pages).
Now, the question is how to write good SEO articles? Following are some of the tips that you must follow if you are an SEO copywriter or even if you are looking forward to becoming a freelance content writer.
Tips For SEO Copywriting | Become A Pro SEO Copywriter
Research well to find the most suitable content
When it comes to writing content, one thing that is obvious and must is to find all the necessary information on the topic you are writing. It is crucial that you research well before writing to enhance the quality of the SEO copy that you are preparing.
How to find the relevant content?
First, you have to understand the topic you are writing on and search for the keywords reflecting the idea of the piece you are writing. Once, you have the set of keywords, Google them one by one and go through the first few results, and note the key points from those pieces. Once, you accumulate the data, all you have to do is present it all together in one piece. This technique is called the Skyscraper technique. This way you can create effective SEO articles.
Use keywords naturally
Now coming to the major part of the SEO content writing – The Keywords. In my experience, if you are a freelance content writer like me, the set of keywords will be provided to you by the client, and if you are running a digital marketing company, your SEO team will be responsible to provide keywords to you. Once, you have the set of the keywords, all you have to do is follow the technique mentioned above in the 1st point. In case, you have drafted the copy of content already, go back, read, analyze, and edit it to add the provided keywords and if you are smart and were waiting for the keywords, you can draft the content from the scratch on the basis of keywords and distribute them wisely and naturally throughout the piece of content you are writing.
Choose keywords on the basis of the target audience
There is another scenario that I being a freelancer have come across. Well, this might be because I am an SEO freelancer as well. This is the scenario in which you will be hired to not just for your writing skills but for keyword research as well. In this case, you might need Google Keyword Planner to find the keywords. Before you start just typing the phrases, make sure you also refer to the related searches at the end of the SERPs. I personally love this technique. This technique has really helped me rank the articles I write. You must prepare a set of at least 3 Keywords if you are writing a 1000 word article and optimize it for them.
Headers are important as the Google crawler tends to crawl the meta tags, title, and description first and then the heading tags, then bullets, and finally the body. Remember this. In fact, Cram this. This Mantra will help you structure the article in the best way possible. For example, in this piece, the above heading is put under the H3 tag.
Add value by inserting links (linking triggers)
Nobody, remember NOBODY likes to read a boring copy of content online when there are so many interesting pieces available online. To make it interesting, adding links either internal or external can help you improve the performance of the article in terms of traffic. So when it comes to writing SEO content, I always prefer inserting both internal and external links. Where internal link helps to increase the engagement and decrease the bounce rate, there, external links help to make the piece more authentic. While linking to other websites, make sure you select only authority websites.
Search Intent (The Three C’s)
While working on search intent you must know about the three C’s formula of search intent – content type, content format, and content angle. First is a content type, meaning you must know what type of content are you preparing – whether it is a promotional piece, PR, case study, web content, blog post, or ORM article. Second – content format. With content format, I mean you must analyze and find out what type of content is ranking. Whether it is a listicle, opinion article, or news piece, you need to work on the format accordingly. Third – content angle. Find out who is your target audience who will search for this content and who will probably benefit from it. According to that find an angle to work on.
Some More Tips About Seo Copywriting That I Follow To Rank Content
Besides the points that I have mentioned above, there are a few things that you should know about –
Choose the catchy Title which has the potential of attracting the target audience.
Write an effective Meta description & Meta Title
Add media to the content – make it more engaging
Add CTAs (Call-to-actions)
Final Words
In the end, I hope that you are prepared to write an effective SEO article. As a freelance content writer, I have learned all these things over time that would help you write a perfect SEO-optimized content piece. So, regardless of whether you are starting your career in SEO content writing or you have to optimize the existing content, these tips will help you a lot. And if you need professional help you with it. All you have to do is contact me, and I can help you with it.
When you own a hair salon, it comes with multiple responsibilities. While you are focused on managing your staff, inventory, and everything else, most salon owners forget to focus on their online presence. I have seen several good salons around me that lack a proper online marketing structure and are losing potential business because of this.
We live in the digital age where everything is being promoted online, so why is your business still not up there?
It is no rocket science to understand that today, having only a physical presence is not enough to compete in a hair salon or for that matter any industry. With more and more people relying on the internet to find a perfect hair salon near them. This makes it important for you to dominate the online market as much as you dominate the physical one.
Here, today, I am going to share with you a few reasons why every hair salon owner must focus on getting hair salon local SEO services.
Why should hair salon owners focus on getting local SEO services?
Considering the online competition, there is no surprise that it is going to be challenging for newbie online hair salons to dominate online salon marketing. Even hair salons who are already investing in SEO services in the USA or anywhere across the globe might face difficulty in getting desired results. Today when everyone is searching for salons online and calling the ones that appear on the top of SERPs, there is nothing better for a hair salon to rank on the top of search engine result pages. So, if this is not enough to convince you as a hair salon owner to invest in salon local SEO services, then keep reading… I have more reasons coming…
Benefits of Local SEO For Hair Salons
Getting more web traffic
Get More customers
Less Advertising Costs
Long Lasting Results
Building Credibility
i) Getting more web traffic
Catching more eyeballs is one of the benefits of local SEO for hair salon
The very first benefit of getting local SEO services for your Hair Salon is – increased web traffic. By ranking better on search engines, you can divert most of the web traffic looking for a hair salon where you are located, to your website. Sounds amazing, right? So, there is no question that you should get the local SEO services for your hair salon.
In short, when your hair salon is ranking on the top of the search result pages you present yourself as an expert in your region, anchoring more and more traffic to your website, driving more sales.
ii) Get More customers
Driving more customers into your door is another great advantage of investing in local SEO for your hair salon
Clearly, as discussed above getting local SEO services for your hair salon can drive more traffic that leads to more and more customers in your door. Considering this is the ultimate goal of the whole SEO thing, it is a good enough reason for you to call an SEO expert.
iii) Less Advertising Costs
Spending more on local SEO for hair salons will help curb advertising costs of all kinds.
Since local SEO services deliver results organically, there is no need for one to spend money on advertising once ranked. In short, with the right hair salon, local SEO delivering results, you can curb the cost you are putting into banners, pamphlets, tv advertising, and even Google advertising.
iv) Long Lasting Results
Local SEO can help you rank on the top and stay there, delivering long-lasting results.
Another advantage of local SEO for your hair salon is that it is a great investment that delivers long-lasting rankings. If carried out properly, local SEO can keep your hair salon ranking on the top of the search engine results for the set of desired keywords.
v) Building Credibility
Building online credibility for your hair salon is another one of the advantages of getting Local SEO for a hair salon.
With local SEO you can improve your hair salon credibility online significantly. Around 87% of online users looking for a hair salon, do check the online reviews before choosing the hair salon to visit. If you offer quality services, your customers will happily leave you reviews. But again, this will be impossible if you don’t have an optimised local SEO. So, with local SEO you can actually bring more and more customers to leave reviews, increasing the credibility of your hair salon.
These are a few reasons why you should go with hair salon local SEO services. So, if you own a hair salon and are considering investing in local SEO, you are moving in the right direction. I have been in this industry for more than a decade now and over the years, have learned and expertise in the art of local SEO for all the local businesses. With my expertise and my experience, you can get effective results and great ROI for your hair salon. All you have to do is take a step forth and contact us. I will take care of the rest.
