Freelance copywriter vs full time copywriter

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In today’s dynamic business landscape, where every word counts and competition is fierce, the need for compelling and persuasive copywriting has never been more evident. Whether it’s crafting captivating product descriptions, engaging website content, or irresistible marketing campaigns, the power of words can make or break a business. However, the question arises: should you opt for a full-time, in-house copywriter or consider the flexibility and expertise offered by a freelance copywriter? Let’s delve into the numbers and facts to uncover why hiring a freelance copywriter might just be the best decision for your business.

Freelance Copywriter Vs Full Time Copywriter | Which Is The Best Option For Your Business?

Below, you will find an explanation for each of these points. By the end, you will have the answer to the question – should I hire a freelance copywriter or a full-time copywriter?

Did you know? 

According to research by Glassdoor, the average base salary for a full-time copywriter in the United States is around $55,000 annually. 

When factoring in additional overhead expenses such as benefits, office space, and equipment, the total cost of hiring a full-time copywriter can significantly impact your budget.

Hiring a freelance copywriter offers a cost-effective alternative, allowing you to pay for services only when needed. With freelance platforms offering a wide range of pricing options to suit various budgets, you can find a skilled copywriter at a fraction of the cost of a full-time employee.

Did you know? 

Freelance copywriters can scale your copywriting needs according to your business’s demands. 

Whether you require a single project or ongoing support, freelancers can easily adapt to your requirements. 

This flexibility is particularly advantageous for businesses with fluctuating workloads or seasonal marketing campaigns, allowing you to maintain agility and responsiveness in a competitive market.

Freelance platforms such as Upwork, Fiverr, and boast millions of registered freelancers worldwide. 

This vast talent pool gives you access to a diverse range of copywriting professionals with varying backgrounds, expertise, and industry knowledge. 

Whether you need a technical writer, SEO specialist, or creative wordsmith, you can find the perfect fit for your project requirements, regardless of geographical constraints.

Did you know? 

Freelance copywriters often possess specialized skills and expertise honed through years of experience in various industries and niches. According to a survey by FlexJobs, 74% of freelancers choose to freelance to utilize their specific skills and talents. 

This means you can find a freelance copywriter with the exact skills needed to elevate your brand’s messaging and resonate with your target audience.

Outsourcing your copywriting needs to a freelance professional can significantly enhance your team’s productivity and efficiency. 

A study by Harvard Business Review found that remote workers, including freelancers, often report higher levels of productivity due to fewer distractions and interruptions. 

By streamlining your workflow and leveraging the expertise of freelance copywriters, you can deliver high-quality content within tight deadlines, freeing up your team to focus on core business objectives.

Bottom Line

To conclude, I would say that it is best if you consider all the points mentioned above while taking a call on whether to hire a freelance copywriter or a full-time writer. Each of these choices comes with a set of benefits. If you are looking for a cost-saving, flexible, and less expensive option, hiring a freelance copywriter is the right choice. On the other hand, if you are looking for a stable employee, available at your disposal full-time, go with a full-time writer.

If you decide to hire a freelancer, you can book a free consultation call with Seogirl.  

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